Automotive Digital Marketing Agency
The automotive industry is highly competitive, with businesses always seeking new ways to generate leads and boost sales.
That’s why digital marketing is essential. If you’re not investing in it, you’re already behind your competitors.
In fact, UK digital marketing spend surged by 42% in 2021 to over £23 billion – the highest on record – now making up 75% of all marketing spend, well ahead of traditional methods.
Automotive SEO (Automotive search engine optimisation) is a digital marketing strategy tailored uniquely to brands in the automotive industry to get them more visibility in search engines. Whilst many techniques will remain the same as a regular SEO strategy, there are a unique set of optimisations that are specific to automotive websites.
Pay-Per-Click (PPC)
Pay-per-Click is the name for a digital marketing method that does exactly what it says on the tin… you pay every time someone clicks your ad! Also simply referred to as ‘paid advertising’, PPC is usually associated with Google’s advertising platform, Google Ads.
Search Engine Optimisation (SEO)
Search Engine Optimisation is the act of optimising your website to give it the best possible chance of appearing in search engine results pages (SERPs), primarily Google, and benefiting from the free website traffic this provides.
Paid Social (Social Advertising)
Paid social is a form of digital advertising where you can pay to promote content on social media platforms like Facebook, Instagram, LinkedIn and TikTok. It allows for highly targeted campaigns based on demographics, interests, behaviours and more.
PPC Advertising for Automotive
What makes PPC advertising so attractive to Automotive business owners is that you can track exactly how many views (impressions) and clicks your advert gets and calculate ROI to an individual penny. You can also stop and start the advertising whenever you like and choose how much you want to spend from a few hundred pounds a month to several thousands.
Take a billboard with your latest car deal on it for example. Can you target who sees it by age, gender, salary or interests? No. Can you see ROI and pause and resume the advert whenever you want? No. PPC gives you all this flexibility and more.
PPC is perfect for achieving a number of goals and it’s up to you which one (or all) of them you choose to focus on. Do you need to drive phone calls? Are enquiries via website forms your KPI? What about increased footfall to your car dealership? Yes that’s right, Google Ads can even track that now!
Take Hyundai UK for example, their Google Ads Case Study revealed that PPC ads lead to 7,980 monthly visits to physical retail locations, 3.4% of paid clicks resulted in retailer visits and the ads generated a whopping 1,737% return on ad spend. Not bad.
What we do (on top of Google Ads campaign creation & management):
- Feed setup & optimisations
- Google Merchant Center - creation & management
- VLAs (vehicle listing ads) - see example above. VLAs are still in BETA but we can assist in getting your business set up to use these, because of our close relationship with Google
- *NEW* monthly finance examples - pull through finance examples to your ads
Ready to find out more?
Drop us a line today for a free quote!
SEO For Automotive
What is Automotive SEO?
Automotive SEO (automotive search engine optimisation) is a digital marketing strategy tailored uniquely to brands in the automotive industry to get them more visibility in search engines. Whilst many techniques will remain the same as a regular SEO strategy, there are a unique set of optimisations that are specific to automotive websites.
Automotive SEO services can help to turn your car dealership website from a barren wasteland into a lead generation machine.
Today, search engines, such as Google, have become ever so clever at understanding what a user wants when they enter a search and it’s the job of automotive SEO companies to make sure that your website is appearing for key searches that your potential customers are entering.
Want to be the first website that is shown when a user enters ‘car dealership london’ into Google? An automotive SEO strategy from an agency with experience in car dealership SEO can help you achieve this.
Paid Social For Automotive
Paid social is a powerful tool for marketing automotive websites, enabling dealerships, car finance providers, and vehicle marketplaces to reach highly targeted audiences across platforms like Facebook, Instagram, and TikTok. With advanced targeting options, you can promote specific vehicle types, offers, or finance deals to users based on their location, online behaviour, and interests. Interests such as browsing car-related content or showing intent to purchase a vehicle. This makes it ideal for driving relevant traffic to your site and generating high-quality leads.
In the automotive sector, timing is everything. Paid social allows for dynamic retargeting, meaning you can re-engage users who’ve visited your site but haven’t yet converted. For example, showing them the exact vehicle they viewed or similar models. Combined with lead generation ads and detailed performance tracking, paid social delivers measurable results, helping automotive brands build awareness, boost enquiries, and ultimately increase sales.
Why Choose Magnify Digital?
Magnify Digital has experience working with clients across all areas of the automotive industry.
Some of the well-known names we’ve partnered with include franchise dealerships, car supermarkets, car finance providers, luxury car dealerships and car buying services.
Where our clients have been featured
Through our expert digital PR & content marketing services we have helped each of our automotive clients achieve incredible coverage and exposure on UK national news sites and automotive industry magazines.
As well as the traditional benefit of increased brand visibility, the press coverage we’ve got for our clients has helped them improve their SEO, get more website traffic and increased sales.
We work with you and your automotive brand to highlight websites that you’d like to be featured on and set to work on creating content that, through our years of experience, we know they will love.
You’ll probably already know from experience, but PR coverage can be a tough nut to crack. However, at Magnify we have numerous automotive journalism contacts that we enjoy a great relationship with and this give us the head start on getting your company the exposure it deserves.