Social Media Advertising
Social media marketing is constantly evolving. In recent years, it’s become increasingly clear that success often requires a “pay-to-play” approach. Combining paid social media advertising with organic content is now the most effective way to reach your target audience.
Paid social, also known as social media advertising, refers to any content you pay to promote to a specific audience. It’s a powerful way to ensure your message reaches the right people at the right moment, offering greater consistency than organic posts alone.
At Magnify Digital, we specialise in elevating social media strategies through smart, budget-friendly campaigns that align with every stage of the customer journey.
Remarketing
Remarketing campaigns allow you to re-engage users who have previously visited your website or interacted with your brand. By targeting them with relevant ads based on their past behavior, you increase the chances of bringing them back to complete a purchase or enquiry.
Automated Data-Driven
These campaigns use platform algorithms and real-time performance data to continuously optimise targeting, bidding, and creative delivery. The result is smarter, more efficient campaigns that adapt to what’s working - without constant manual adjustments.
Dynamic Campaigns
Dynamic campaigns use real-time data to automatically generate personalised ads for each user. Ideal for ecommerce, they showcase specific products or content a user has viewed, helping to boost relevance, engagement, and conversions at scale.
Ecommerce
Ecommerce campaigns are built to drive product sales directly through social platforms. Using features like product carousels, shoppable posts, and catalog integrations, we turn interest into purchases with seamless, targeted ad experiences.
Brand Awareness
Brand awareness campaigns are designed to get your business in front of as many potential customers as possible. By using eye-catching creative and strategic placements, they help build recognition, trust, and long-term interest in your brand.
Lead
Lead generation campaigns focus on capturing quality contacts through optimised forms and calls to action. Whether it’s newsletter signups, demo requests, or quote forms, these campaigns are perfect for filling your sales pipeline with interested prospects.
Ready to find out more?
Drop us a line today for a free quote!
Why Pay To Post on Social Media?
Audience Targeting
Organic social media is a great way to introduce your brand to new users - and it’s completely free. But if you want to ensure your message reaches your ideal customer, paid social media advertising is the way to go. With advanced targeting options like location, age, interests, and more, you can focus your efforts on the audiences that matter most.
Achieve Specific Goals
Paid social campaigns can be tailored to meet specific business objectives - whether that’s increasing brand awareness, driving product sales, or generating leads. With powerful tools on platforms like Facebook, you can design ad campaigns that directly support your goals.
Guide the Customer Journey
Think of organic social as the starting point in your customer’s journey - where potential customers first discover your brand. From there, paid social can build on that interest, boost visibility, and guide users further down the funnel. For example, you could retarget those who watched your intro video with a special offer to encourage conversion.
How Much Should I Spend?
Your social media advertising budget is entirely flexible - you’re in control. Whether you prefer to set a monthly budget or apply daily limits to specific campaigns, we’ll help you make the most of every pound spent.
Which Platforms Can I Advertise On?
Facebook
Facebook remains a top choice for advertisers due to its low cost-per-click and powerful targeting options. We build campaigns across all stages of the user journey, from brand awareness to conversion, tailored to your audience's behaviors.
Instagram
Often paired with Facebook, Instagram is ideal for reaching a younger audience aged 18-34. Ads can be placed in both feeds and stories, using similar targeting tools for age, interests, and location.
X (Twitter)
X's promoted content blends seamlessly with organic posts, making ads feel more natural to users. With options like Promoted Posts, Accounts, and Trends, it's a great platform to boost visibility or engagement among 18-29 year olds.
LinkedIn
Perfect for B2B marketing, LinkedIn allows targeting by company, industry, and job title. While it comes at a higher cost per click, it's an excellent platform for both lead generation and recruitment.
YouTube
YouTube ads let you showcase video content before or during videos, and you only pay when users engage. These campaigns are managed through the Google Ads platform, integrating seamlessly with your broader PPC strategy.
Other Platforms
We also run campaigns on emerging platforms like TikTok. Reach out to explore which ones align best with your brand goals.