Pay Per Click Management
Pay-Per-Click (PPC) advertising is a powerful digital marketing strategy that puts your brand in front of the right audience at the right time. By bidding on targeted keywords and placements, you can drive high-intent traffic to your website, increasing conversions and maximising ROI. With data-driven insights, precise audience targeting, and continuous optimisation, PPC delivers measurable results, whether through Google Ads, Bing Ads, or display networks.
At Magnify Digital, we craft bespoke PPC campaigns that enhance visibility, reduce wasted spend, and generate tangible growth.
Search Campaigns
A search campaign is a paid advertising strategy where businesses bid on keywords to appear at the top of search results. When users search for relevant terms, targeted ads direct them to your website. These campaigns offer precise audience targeting and measurable results, ensuring your ads reach high-intent users.
Video Campaigns
Video ads, most commonly used on YouTube, allow us to showcase your content as pre-roll adverts, appear in search results, and overlay text ads on other videos. As video continues to grow as a powerful tool, this format offers a highly engaging way to reach your audience.
Performance Max
Performance Max is a goal-based Google Ads campaign that uses machine learning to optimise bids, creatives, and targeting across all Google channels, including Search, Display, YouTube, Discover, Gmail, and Maps, to maximise conversions based on the advertiser's goals.
Remarketing
Maximise the value of your existing website traffic by displaying tailored ads and engaging with past visitors as they browse sites within the Google & Bing channels. This keeps your brand in the mind of users and encourages return visits.
Shopping Campaigns
Shopping campaigns showcase product images directly in search results, pulling data from your Google Merchant Center feed or manual entries. When properly set up, they deliver superior performance for e-commerce businesses, driving high-intent traffic and exponentially boosting sales.
Display Network
Display campaigns leverage the expanding Google Display Network (GDN), enabling highly targeted advertising across third-party websites. This allows us to showcase custom, branded imagery and video ads with precision, reaching the right audience at the right time.
Ready to find out more?
Drop us a line today for a free quote!
Google & Bing Ads Professionals
Our team has met and exceeded the highest standards in Google & Bing Ads management, demonstrating expertise in running successful, high-ROI campaigns across a range of industries. With extensive experience handling significant media spend, we know how to maximise budgets effectively. We also stay ahead of the curve with access to the latest industry insights and features, ensuring we deliver the best possible results for our clients.
The Benefits of PPC Management
Setting up pay-per click ads is not rocket science, but without the right strategy, budgets can be wasted with little return. Many underperforming accounts have untapped potential, and expert optimisation can transform results.
PPC success isn’t just about traffic it’s about the full journey from keyword to conversion. Poor landing pages can undermine even strong campaigns, so we take a data-driven approach to maximise ROI. The right strategy improves performance and efficiency, making PPC management a valuable investment.